Branding
2024
Brooklyn’s legendary palace of entertainment revived for its second act as a sensory spectacle of boundary-pushing performances. Originally engineered as ‘America’s first theater built for sound,’ this 1920s baroque palace is overflowing with restored ornamentation, overwhelming light and sound, and multigenre music programming. As the city’s next great music and entertainment venue, this unforgettable Brooklyn legend is remastering its legacy of sound for the next generation of groundbreaking artists.